Media training 101 for small businesses

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Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it. Yes, just as quickly as the excitement for the opportunity arrived, the realization that you now have to do an interview sets in. I get it—press interviews can absolutely be intimidating. The resulting coverage represents a significant opportunity to acquire new customers, drive sales, or raise awareness, and you want to be sure to represent your brand well and really compel the audience to check out your company. On top of that, you have to contend with adrenaline and nerves in the moment. You may be thinking, "So many other business owners are so polished and articulate in their interviews. How am I going to pull that off?" Deep breath. A successful interview is usually the result of good media training: preparation and practice in advance of an interview. I've tr...
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Design Pickle: App of the day

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To paraphrase Arlo Guthrie, you don't want a pickle. You just want beautifully crafted designs without having to hire an agency.

In which case, you do actually want a pickle—Design Pickle, that is.

Design Pickle is an unlimited design service that lets you outsource your design needs for a flat monthly fee. Whether you need a display ad, book cover, or blog graphic, Design Pickle can deliver, on time, and on budget.

To get started, head to the Make a Request tab. There are three steps to requesting a new design: letting Design Pickle know exactly what you need, setting a completion deadline, and specifying all the formats in which you'd like your design to be delivered.

Simply enter the details of your design via their app or via email. When your design is ready, you can review it before accepting the final version. Need to make changes? No sweat. The intuitive Design Pickle platform offers a streamlined way to request new designs and communicate revisions for your designer.

It's also easy to track requests directly from the app. The Past Requests tab lets you review your latest design requests, requests in progress, delivered requests, and any drafts you may have created. You can also duplicate a past request, which is a great time saver if you frequently need similar designs.

Design Pickle is a great option for businesses that often need design work, but can't justify hiring a full-time in-house designer. If you ask us, this app is a pickle of the sweet—not sour—variety.

You can automate your images and design with Zapier's Design Pickle integrations. Here are a few popular workflows to get you started:

New to Zapier? It's a tool that helps anyone connect apps and automate workflows—without any complicated code. Sign up for free to use Design Pickle with Zapier.



from The Zapier Blog https://ift.tt/3jCEiQ2

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