Media training 101 for small businesses

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Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it. Yes, just as quickly as the excitement for the opportunity arrived, the realization that you now have to do an interview sets in. I get it—press interviews can absolutely be intimidating. The resulting coverage represents a significant opportunity to acquire new customers, drive sales, or raise awareness, and you want to be sure to represent your brand well and really compel the audience to check out your company. On top of that, you have to contend with adrenaline and nerves in the moment. You may be thinking, "So many other business owners are so polished and articulate in their interviews. How am I going to pull that off?" Deep breath. A successful interview is usually the result of good media training: preparation and practice in advance of an interview. I've tr...
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Woodpecker.co: App of the day

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Woodpecker.co is a drip email app that helps B2B companies directly contact prospective clients. Learn more and how to automate it with Zapier.

Looking to drill down into your drip email performance? Have we found an app for you: Woodpecker.co.

(See what we did there?)

Woodpecker.co is a drip email app that helps B2B companies directly contact prospective clients. You can use Woodpecker.co to send personalized sales emails and follow-ups automatically—but one at a time—from your mailbox.

With Woodpecker.co, you can contact an unlimited number of prospects daily with personalized cold emails. This outreach can help you grow your predictable revenue—and it lets you nurture your inbound leads more personally to build valuable client relationships.

Where Woodpecker.co really shines, however, is its ability to watch your inbox for replies. If you get a response, the app will automatically stop sending further follow-ups. The app will also detect replies from a different email address, forwards, and autoresponders.

This feature is useful if you're worried about overwhelming prospects with too many or redundant emails. Similarly, Woodpecker.co's shared prospect database means that your team is less likely to send the same email to the same person more than once. And to make sure your emails perform well, Woodpeck.co offers a host of testing features and transparent metrics like open and click-through rates.

Drip emails should be easy and effective. They shouldn't make your prospective clients feel annoyed like they would if an actual woodpecker were drilling right outside their window.

You can automate your drip emails with Zapier's Woodpecker.co integrations. Here are a few popular workflows to get you started.

New to Zapier? It's a tool that helps anyone connect apps and automate workflows—without any complicated code. Sign up for free to use Woodpecker.co with Zapier.



from The Zapier Blog https://ift.tt/3j4PrJt

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