Media training 101 for small businesses

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Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it. Yes, just as quickly as the excitement for the opportunity arrived, the realization that you now have to do an interview sets in. I get it—press interviews can absolutely be intimidating. The resulting coverage represents a significant opportunity to acquire new customers, drive sales, or raise awareness, and you want to be sure to represent your brand well and really compel the audience to check out your company. On top of that, you have to contend with adrenaline and nerves in the moment. You may be thinking, "So many other business owners are so polished and articulate in their interviews. How am I going to pull that off?" Deep breath. A successful interview is usually the result of good media training: preparation and practice in advance of an interview. I've tr
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Slack: App of the day

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Want to learn more about how Slack and Zapier are bringing the power of automation to your favorite chat app? Join us on October 7-8 at Frontiers, Slack's biggest streaming event, where our very own Ryan Powell will present on using Zapier and Slack together. Register today!

If you've ever missed an important email that just got buried in your inbox, you've probably asked the sender to cut you a little slack.

But why ask for slack when you can, well, use Slack instead?

Slack is a platform for team communication. Instead of bouncing between a video conferencing tool, a chat app, and your email inbox, you can find everything in one place with Slack. The app is instantly searchable and available wherever you go, and it offers all the communication tools modern teams need.

In addition to the app's main feature—team chat—you can also use it for audio calls or virtual facetime. You can view and join any public channel or create your own if there's no existing one that fits your needs. The app also offers private channels and direct messages (DMs), so you can talk privately to groups or individuals. And if your channel or DM is super active, you can use message threads to keep long discussions organized.

Sharing files like images or sound bites is easy, and you can seamlessly download files or save them for later. It's also straightforward to crosspost files or messages to more than one channel—just copy the message link and paste it wherever it needs to go!

Then there's Slackbot, your friendly robotic sidekick in Slack. It'll ask you a few questions to help set up your account before it goes to work as your personal notifications tool. Slack also offers built-in automation features that let you unfurl Google Drive links, share GIFs from GIPHY with a slash command, and more.

It's not one thing that makes Slack so great. It's all the things it does, in one place, in an interface that makes it fun and easy to stay in touch. It's a team chat app that'll help you do more, together.

You can automate your team chat with Zapier's Slack integrations. Here are a few popular workflows to get you started.

New to Zapier? It's a tool that helps anyone connect apps and automate workflows—without any complicated code. Sign up for free to use Slack with Zapier.



from The Zapier Blog https://ift.tt/36hJ41V

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