Media training 101 for small businesses

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Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it. Yes, just as quickly as the excitement for the opportunity arrived, the realization that you now have to do an interview sets in. I get it—press interviews can absolutely be intimidating. The resulting coverage represents a significant opportunity to acquire new customers, drive sales, or raise awareness, and you want to be sure to represent your brand well and really compel the audience to check out your company. On top of that, you have to contend with adrenaline and nerves in the moment. You may be thinking, "So many other business owners are so polished and articulate in their interviews. How am I going to pull that off?" Deep breath. A successful interview is usually the result of good media training: preparation and practice in advance of an interview. I've tr...
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Front: App of the day

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When your team is working from a shared inbox, things can get messy, fast. Emails can often end up in the wrong inbox, sent to the wrong person, or worse—lost in the shuffle.

If you mainly interact with customers via email, this is the kind of nightmare Front can solve. Front is a collaborative tool that allows you to create shared inboxes where email, social media messages, SMS, and other communications all live in one place.

Sounds chaotic? In Front, you can create rules to automatically sort new messages and route them to the right person. Instead of forwarding messages to a teammate, Front enables you to assign messages to a person. Find yourself sending the same email over and over? Use a canned response to save time, and customize the parts you need to send a personalized message without the extra work.

It's easy to collaborate in Front. All you have to do is mention teammates in email threads so they can see information and chat internally. Need help composing a tricky email to a customer? You can share drafts with your team and collaborate on writing the perfect message.

Built-in integrations with popular apps like Salesforce also keep critical information at your fingertips, so you rarely have to leave your inbox.

Streamline your communications with Front to take the headache out of managing messages.

You can automate your email with Zapier's Front integrations. Here are a few popular workflows to get you started:

New to Zapier? It's a tool that helps anyone connect apps and automate workflows—without any complicated code. Sign up for free to use Front with Zapier.



from The Zapier Blog https://ift.tt/362Lkd2

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