Media training 101 for small businesses

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Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it. Yes, just as quickly as the excitement for the opportunity arrived, the realization that you now have to do an interview sets in. I get it—press interviews can absolutely be intimidating. The resulting coverage represents a significant opportunity to acquire new customers, drive sales, or raise awareness, and you want to be sure to represent your brand well and really compel the audience to check out your company. On top of that, you have to contend with adrenaline and nerves in the moment. You may be thinking, "So many other business owners are so polished and articulate in their interviews. How am I going to pull that off?" Deep breath. A successful interview is usually the result of good media training: preparation and practice in advance of an interview. I've tr
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Typeform: App of the day

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Most people associate forms with unpleasant experiences like going to the dentist. However, compared to filling out a root canal waiver, creating a form in Typeform is actually enjoyable. Its easy-to-use drag-and-drop editor makes it feel more like outlining your thoughts than creating a form.

With Typeform, you can create stunning, engaging forms that feel more like fun than work. You can add still images, GIFs, or full-on videos to include extra content. A pro account allows you to build logic flows that direct people to different questions or content based on previous answers. You can even use calculations along with your form fields to, say, add up the total price of an order.

If you want to build a form directly into your website or app, you can use Typeform.io to create code-based forms and then access responses through Typeform's API. Combined with the app's templates, this means developers can also create forms much more quickly while still working with Typeform's user-friendly form interface.

It's when someone fills out your form, however, that Typeform really shines. Its UX displays questions one at a time, with fairly large text and buttons, making forms much easier to complete.

From there, it's easy to find and analyze your form's results. You can view a spreadsheet-style list of all your form responses or view the data question by question. Typeform also makes it simple to do basic analysis, like determining how often it was filled out on mobile or which answers were more popular.

Typeform's a great way to both build and fill out forms. Now, if only your dentist would start using it.

You can automate your forms and surveys with Zapier's Typeform integrations. Here are a few popular workflows to get you started.

New to Zapier? It's a tool that helps anyone connect apps and automate workflows—without any complicated code. Sign up for free to use Typeform with Zapier.



from The Zapier Blog https://ift.tt/2ZBbkbw

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