Media training 101 for small businesses

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Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it. Yes, just as quickly as the excitement for the opportunity arrived, the realization that you now have to do an interview sets in. I get it—press interviews can absolutely be intimidating. The resulting coverage represents a significant opportunity to acquire new customers, drive sales, or raise awareness, and you want to be sure to represent your brand well and really compel the audience to check out your company. On top of that, you have to contend with adrenaline and nerves in the moment. You may be thinking, "So many other business owners are so polished and articulate in their interviews. How am I going to pull that off?" Deep breath. A successful interview is usually the result of good media training: preparation and practice in advance of an interview. I've tr
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Demio: App of the day

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If you want to host an event in 2020, webinars are just about your only option. While they're often not a perfect substitute for an in-person event, they can come pretty close. So it's worth choosing a tool that makes your webinars easy to join and enjoy—and even easier to host.

Demio is a simple way to host live Q&A sessions, workshops, online trainings, and more—right from Google Chrome. Hosting a webinar is as easy as clicking the green Add new event button. Demio will ask for three things to get started: Your event title, the event description, and the first date of your scheduled webinar. All these details can be copied from past events, which are listed in your Demio dashboard. Once you've filled in your event details, just click Continue to create the event.

Demio can also help you find and attract webinar attendees. Simply select the Advanced drop-down menu to see a list of features you can use to promote your webinar. For instance, the Registrations feature gives you an editor where you can customize your registration page—without writing a line of code. You can edit the page description, upload a new logo, insert a welcome video, and embed a signup form or pop-up on your website.

Want to share materials with your webinar attendees? The Materials feature has you covered. You can upload and share your presentation and other files during your webinar, whether it's PowerPoint or Keynote slides, a ZIP file of exercise materials, or a link to a YouTube video. Demio will automatically turn slides into PDFs so your attendees can view them in-browser during the webinar.

Demio also helps ensure that your webinar will go off without a hitch. Before the event starts, the app will walk you through a quick checklist to ensure everything runs smoothly. It then takes you" Backstage," where you can enable your mic and webcam, coordinate with collaborators, and upload resources for your attendees to download.

Webinars don't have to be stressful or awkward, and Demio is a great tool for creating and delivering a smooth and positive experience for both you and your audience members.

You can automate your webinars with Zapier's Demio integrations. Here are a few popular workflows to get you started.

New to Zapier? It's a tool that helps anyone connect apps and automate workflows—without any complicated code. Sign up for free to use Demio with Zapier.



from The Zapier Blog https://ift.tt/3kLn1V5

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