Media training 101 for small businesses

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Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it. Yes, just as quickly as the excitement for the opportunity arrived, the realization that you now have to do an interview sets in. I get it—press interviews can absolutely be intimidating. The resulting coverage represents a significant opportunity to acquire new customers, drive sales, or raise awareness, and you want to be sure to represent your brand well and really compel the audience to check out your company. On top of that, you have to contend with adrenaline and nerves in the moment. You may be thinking, "So many other business owners are so polished and articulate in their interviews. How am I going to pull that off?" Deep breath. A successful interview is usually the result of good media training: preparation and practice in advance of an interview. I've tr
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Databox: App of the day

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Remember the early days of "there's an app for that"? Now we use way too many apps to do our jobs—and the excitement of trying something new has turned into some serious app fatigue. Plus, trying to get all that info in one place to track performance seems like an impossible task.

Databox makes the impossible possible. With more than 70 built-in integrations—from accounting software and help desk apps to customer relationship management (CRM) software and social media—Databox aggregates data from the most popular business apps to help you make important business decisions. Need to pull info from a Google Sheet or an SQL database? Databox can handle it.

You don't have to understand code to build your own dashboard. The Dashboard Designer allows anyone to pull in the metrics they need and visualize it how they want. You can drag-and-drop the most popular visualizations from the built-in library, or create your own. You have all sorts of options, from line graphs, pie charts, and more to create a dashboard that would make any data nerd weep.

Metrics matter, but it can be hard to figure out which ones to care about and how to calculate them. Databox calculates conversion rates, ROI, and other metrics based on aggregate data from all of your apps, so you don't have to do the custom calculations yourself.

Goals are a critical part of business strategy. Databox allows you to set goals for specific metrics, assign them to team members, and track progress toward goals in real time. Scorecards provide business performance updates and identify trends, so you're always in the loop.

With Databox, you can free yourself from hours of crunching metrics and spend more time focusing on your business goals.

You can automate your dashboards with Zapier's Databox integrations. Here are a few popular workflows to get you started.

New to Zapier? It's a tool that helps anyone connect apps and automate workflows—without any complicated code. Sign up for free to use Databox with Zapier.



from The Zapier Blog https://ift.tt/3jGNUco

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