Media training 101 for small businesses

-
Image
Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it. Yes, just as quickly as the excitement for the opportunity arrived, the realization that you now have to do an interview sets in. I get it—press interviews can absolutely be intimidating. The resulting coverage represents a significant opportunity to acquire new customers, drive sales, or raise awareness, and you want to be sure to represent your brand well and really compel the audience to check out your company. On top of that, you have to contend with adrenaline and nerves in the moment. You may be thinking, "So many other business owners are so polished and articulate in their interviews. How am I going to pull that off?" Deep breath. A successful interview is usually the result of good media training: preparation and practice in advance of an interview. I've tr...
1 comment

Databox: App of the day

-

Remember the early days of "there's an app for that"? Now we use way too many apps to do our jobs—and the excitement of trying something new has turned into some serious app fatigue. Plus, trying to get all that info in one place to track performance seems like an impossible task.

Databox makes the impossible possible. With more than 70 built-in integrations—from accounting software and help desk apps to customer relationship management (CRM) software and social media—Databox aggregates data from the most popular business apps to help you make important business decisions. Need to pull info from a Google Sheet or an SQL database? Databox can handle it.

You don't have to understand code to build your own dashboard. The Dashboard Designer allows anyone to pull in the metrics they need and visualize it how they want. You can drag-and-drop the most popular visualizations from the built-in library, or create your own. You have all sorts of options, from line graphs, pie charts, and more to create a dashboard that would make any data nerd weep.

Metrics matter, but it can be hard to figure out which ones to care about and how to calculate them. Databox calculates conversion rates, ROI, and other metrics based on aggregate data from all of your apps, so you don't have to do the custom calculations yourself.

Goals are a critical part of business strategy. Databox allows you to set goals for specific metrics, assign them to team members, and track progress toward goals in real time. Scorecards provide business performance updates and identify trends, so you're always in the loop.

With Databox, you can free yourself from hours of crunching metrics and spend more time focusing on your business goals.

You can automate your dashboards with Zapier's Databox integrations. Here are a few popular workflows to get you started.

New to Zapier? It's a tool that helps anyone connect apps and automate workflows—without any complicated code. Sign up for free to use Databox with Zapier.



from The Zapier Blog https://ift.tt/3jGNUco

Comments

Post a Comment

Popular posts from this blog

If Time-Tracking Apps Don't Work for You, Try a Productivity Journal

-
Image
Monitoring how you spend your time leads to a wealth of useful information: It can tell you what time of day you're most productive , help you create better estimates for how long tasks will take, and show you what activities you'd have to cut to focus your energy on a new idea or project. The most precise way to monitor how you spend your time is to use a time-tracking app . But these apps require a lot of overhead. You have to diligently log your hours (or make sure your app is logging them correctly) and sort your tracked time into categories. You have to pause after every task—no matter how brief—to capture time spent accurately. If tracking your time at such a granular level sounds like a punishment, but you still want insight into how and where you spend your time, consider the less menacing sibling of time-tracking apps: a productivity journal. What Is a Productivity Journal? I kept a journal as a preteen, though in those days I called it a diary. Snoopy and Woods...
Read more

The 25 Best Productivity Apps for iPhone in 2018

-
Image
The best productivity apps for iPhone make possible something that would otherwise be impossible, or they make something you need to do simpler and faster. Imagine being asked, unexpectedly, for a copy of a tax form from last year as proof of address during an important appointment that you traveled many miles to attend. In fact, it happened to me, and thankfully I had a copy of the document I needed saved to a file syncing application, which meant I could pull it up on my phone and show it to the gracious Customs and Border Protection officer who demanded to see it. If that's not productivity by way of efficiency, I don't know what is. Perhaps a more routine example is keeping track of time spent in an off-site meeting so that you can claim it as an expense later. If you have the right time-tracking mobile app, you can record the time on the spot rather than having to estimate it and remember to record it later. The use cases for productivity apps are infinite, and sometimes...
Read more

What's the difference between the Wiki and OneNote tabs in Microsoft Teams?

-
Image
It's easy, in a team chat app, for key points to get lost in the ongoing flow of conversation. That's why every channel in Microsoft Teams has a Wiki page, where you can store things like meeting notes or outline the current state of a project. You can also add a OneNote tab to every channel for similar purposes. The Wiki and OneNote tab are pretty overlapping features, so you might be wondering which one you should use. My answer, unhelpfully, is "it depends." Here's a quick overview: The Wiki is fast and simple but only works inside Teams. OneNote offers more features and can be used outside Teams. My advice: if the Wiki works for you, that's great. Use it. If you want more out of your note-taking, and the ability to reference notes outside of Teams, use OneNote. Let's go over both features with more detail, so you can choose the tool that works for you. The Wiki is fast and functional—but only exists in Teams You can probably find the Wiki in ...
Read more