Media training 101 for small businesses

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Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it. Yes, just as quickly as the excitement for the opportunity arrived, the realization that you now have to do an interview sets in. I get it—press interviews can absolutely be intimidating. The resulting coverage represents a significant opportunity to acquire new customers, drive sales, or raise awareness, and you want to be sure to represent your brand well and really compel the audience to check out your company. On top of that, you have to contend with adrenaline and nerves in the moment. You may be thinking, "So many other business owners are so polished and articulate in their interviews. How am I going to pull that off?" Deep breath. A successful interview is usually the result of good media training: preparation and practice in advance of an interview. I've tr
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Miro: App of the day

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When you think of brainstorming sessions, what usually comes to mind are people crowding around a whiteboard covered in sticky notes. But if you're working remotely, it can be hard to diagram a process or noodle on ideas in a blank text document.

Miro is an online whiteboard app that allows for asynchronous, real-time collaboration. That means you won't be locked up with your team in a meeting room for hours, and you don't have to squint at your colleague's physical whiteboard from your webcam.

With pre-built templates, you can start a sprint planning session, map your customer journey, and more in just a few clicks. You can also create your own templates so that you can align your planning with your pre-existing workflow. Use digital markers, sticky notes, and more to get those ideas out in the open. Already have actual sticky notes on a physical whiteboard? Just take a photo of it with Stickies Capture, and Miro will digitize it for you.

Miro makes it easy to collaborate with video conferencing, screen sharing, and presentation features so you can run remote workshops, mind mapping sessions, and more. You can also share your board with anyone for asynchronous collaboration. Built-in cursor tracking allows you to see what your coworkers have contributed. Embedded chats and comments allow direct feedback, reviews, and approvals—without the need to call another meeting.

Need to reference other files in your whiteboard? Miro can embed images, files, and even integrate with other apps so that you can reference a design mock-up, spreadsheet, or GitHub issue without messy links.

Miro is the digital whiteboard built for remote collaboration. Save those sticky notes—but keep your ideas flowing.

You can automate your team collaboration with Zapier's Miro integrations. Here are a few popular workflows to get you started:

New to Zapier? It's a tool that helps anyone connect apps and automate workflows—without any complicated code. Sign up for free to use Miro with Zapier.



from The Zapier Blog https://ift.tt/33P4ksY

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