Media training 101 for small businesses

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Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it. Yes, just as quickly as the excitement for the opportunity arrived, the realization that you now have to do an interview sets in. I get it—press interviews can absolutely be intimidating. The resulting coverage represents a significant opportunity to acquire new customers, drive sales, or raise awareness, and you want to be sure to represent your brand well and really compel the audience to check out your company. On top of that, you have to contend with adrenaline and nerves in the moment. You may be thinking, "So many other business owners are so polished and articulate in their interviews. How am I going to pull that off?" Deep breath. A successful interview is usually the result of good media training: preparation and practice in advance of an interview. I've tr...

How Tamagotchis and TI-89s launched lifelong careers in tech

You might have a picture in your head of a standard career path into tech. Maybe it involves studying computer science, or putting on a black hoodie and teaching yourself how to code in a room lit entirely by Matrix screensavers.

The real stories, in my experience, are a lot more human than that.

I recently met Mary Albright, whose tech origin story involved playing with Neopets as a kid before using Zapier to manage her international high fashion modeling career. Today she works as a developer.

It made me wonder about other origin stories, so I asked Twitter how people ended up in tech. I heard stories about everything from MySpace to the TI-83 calculator: seemingly insignificant things that sparked curiosity—and led to careers.

From replacing Tamagotchi batteries to teaching the web how to fix stuff

Kay-Kay Clapp is the head of content at iFixit, which is the place to go if you want to learn how to fix your phone, computer, or just about anything else. Kay-Kay spends a good chunk of her time convincing people they don't need to be geniuses to fix things, so it makes sense that her origin story involves replacing batteries.

it sure seemed like a heck ton of people put their Tamagatchi batteries in backwards. My cousin was about to throw hers away, I opened it, flipped the coin cell battery, and voila! I turned that sucker on and then let the pet digitally-die.

Flipping a battery is a very small thing, but it points to a mindset that Kay-Kay grew up with.

"I had no tech experience before starting at iFixit," she told me. "But my parents were both born in the Philippines so I was raised with a 'waste not, want not' attitude that definitely stuck. We were constantly repurposing things as a kid, and if something broke, you fixed it."

This mindset serves Kay-Kay well now, convincing the world that the devices in our lives are worth repairing.

The year of the Linux desktop

Speaking of things that need fixing: Linux. My friend Katie Redderson-Lear, a developer at Zapier, mentioned using Linux as part of her path into tech.

Dad decided we needed a more exciting OS so I grew up with Linux on the family computer, Xanga/MySpace HTML tinkering, installed Ubuntu on my Chromebook in college, did data entry at a parking startup, things kept breaking so I kept fixing them, support, dev

Katie studied linguistics, not computer science, in college, but went on to work at a parking startup. Her background using Linux—which involves a lot of troubleshooting—meant she was used to fixing things by the time she got a data entry job. At least, she tells me, she was used to trying to fix things—which was enough.

This makes sense to me because it's similar to my background. I always loved fidgeting with computers, exploring the settings and tweaking things. I broke the family computer a few times. By college, I had my own device that I installed Linux on, primarily so I could break things in new and interesting ways.

It was just something I did—I never thought it would be useful. The plan was to work in journalism, which is what I did after college. But by 2009, a recession meant the only writing work I could find was writing tech tutorials for a content mill. Which, it turns out, I was pretty good at, in part because of all that time spent messing around with settings. I didn't make much—just $15 per article explaining how to do very obscure things.

Eventually, I found gigs at other, more mainstream sites, which paid a decent living. I hung out on Twitter a lot, making friends with other writers. That ultimately helped me get a few different jobs, most recently writing here at Zapier.

Learning HTML on MySpace and Xanga

Katie mentioned MySpace and Xanga as part of her tech origins—and she's not alone. Plenty of people learned basic HTML skills editing those two sites, including Emily Breuninger.

MySpace and Xanga HTML, Ti89 calculators, @DigiMark WWU's digital marketing in uni, forever career in SaaS

Emily went on to study digital marketing, and today she's a key part of the Partnerships team here at Zapier. And it all started with a desire to tweak code on social media and blogging sites.

Messing with TI-89s for fun and profit

Emily mentioned the TI-89, and other people also brought up graphing calculators. Platypus Man, celebrity internet commenter and full-time developer for nearly a decade, started coding by making software for the TI-83 when he was in middle school.

I started by writing graphing calculator programs in middle and high school, largely to help myself out in class, then computer science in high school, then college, now I've been a developer for a decade. PS people still download my programs

So many of us had to use these graphing calculators in school. I remember downloading a bunch of games and other programs, then spreading them to other kids using the bundled transfer cable. I always knew, in the abstract, that someone was making this code. Apparently, it was a Platypus Man—one who is still writing code today.

I could keep going

I heard so many stories like this—people with unlikely entry points into tech. Stacie Taylor, another developer at Zapier, studied Communications in college but today works as a developer.

Comms degree, social media management agency, product manager dev’ing internal CRM, developer.

Other people got started building websites for family friends, playing Reader Rabbit, or making software for the Palm Pre.

There's no one career path into tech. I've learned, from stories like these, that what matters most is curiosity. Find something that interests you, press all the buttons, and see what you can build. And remember that you don't necessarily need code.



from The Zapier Blog https://ift.tt/30fcFFk

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