Media training 101 for small businesses

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Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it. Yes, just as quickly as the excitement for the opportunity arrived, the realization that you now have to do an interview sets in. I get it—press interviews can absolutely be intimidating. The resulting coverage represents a significant opportunity to acquire new customers, drive sales, or raise awareness, and you want to be sure to represent your brand well and really compel the audience to check out your company. On top of that, you have to contend with adrenaline and nerves in the moment. You may be thinking, "So many other business owners are so polished and articulate in their interviews. How am I going to pull that off?" Deep breath. A successful interview is usually the result of good media training: preparation and practice in advance of an interview. I've tr...
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SendinBlue: App of the day

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With so many marketing tools to choose from, it can be overwhelming to pick the right one—especially for a small business trying to get off the ground.

SendinBlue combines the best of email, SMS, and chat tools into one platform, so you don't have to have a huge marketing budget or team to reach new customers.

Create email newsletters from professional-looking templates, or build from scratch with SendinBlue's drag-and-drop editor. You can also do A/B testing, so you can test which message resonates with customers.

Do your customers prefer receiving SMS over email? Send bulk texts to alert people of time-sensitive events, such as a big sale. You won't have to wonder if you're sending messages into the void, because SendInBlue monitors campaign performance with real-time reports.

You can also install SendInBlue's chat tool on your website, so if a lead or customer has a question, you can interact with them right away. Or, embed a customizable signup form to follow up with people interested in your product.

No matter which method you use to reach customers, SendInBlue can manage all your customer relationships in one place, so you don't have to purchase a separate Customer Relationship Management (CRM) tool to track leads and sales.

For the small business with big dreams but a smaller budget, SendInBlue has all the tools you need to market your product or service.

→ You can automate your email newsletters with Zapier's SendInBlue integrations. Here are a few popular workflows to get you started:

New to Zapier? It's a tool that helps anyone connect apps and automate workflows—without any complicated code. Sign up for free to use SendInBlue with Zapier.



from The Zapier Blog https://ift.tt/2FW2cY2

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