Media training 101 for small businesses

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Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it. Yes, just as quickly as the excitement for the opportunity arrived, the realization that you now have to do an interview sets in. I get it—press interviews can absolutely be intimidating. The resulting coverage represents a significant opportunity to acquire new customers, drive sales, or raise awareness, and you want to be sure to represent your brand well and really compel the audience to check out your company. On top of that, you have to contend with adrenaline and nerves in the moment. You may be thinking, "So many other business owners are so polished and articulate in their interviews. How am I going to pull that off?" Deep breath. A successful interview is usually the result of good media training: preparation and practice in advance of an interview. I've tr...

Slack, Zoom, and other apps go offline sometimes—make sure you have a plan

Physical offices rarely just…disappear. Remote ones sometimes do.

Team chat apps are, in a very real way, the remote office, and video conferencing apps are the remote conference room. Sometimes these apps stop working, and it feels like your entire team is just gone. This is particularly traumatic if, like me, you never developed object permanence, because you'll believe that your coworkers and friends are simply gone forever. But it's disruptive even if you don't have that particular issue.

Slack and Zoom outages are usually brief, but sometimes they last hours or even an entire day. That can really slow down collaboration. So what should your team do if Slack or Zoom goes down? There are plenty of options—the important thing is that you have a backup plan.

Have a backup gathering place

It's a good idea, during natural disasters, to have a pre-arranged gathering point. Remote teams should think the same way, agreeing on some kind of online gathering place if the team chat app you rely on goes down. The location should be documented, so everyone knows where to look when the time comes.

Where should this virtual gathering place be? A few options to consider:

  • A second team chat app. Slack and Microsoft Teams both offer free versions, meaning if you use one, you could set up the other as your backup. The free versions are limited, of course, but they'll work fine as a stopgap measure. Google Chat is another option—one that comes included with G Suite, meaning there's a good chance your team is already paying for it. Check out our list of the best team chat apps for more options.
  • A Discord server. It's branded for gamers, but Discord works surprisingly well for businesses. It's also completely free, which means you can use it as your backup communications tool at no cost.
Discord is a great fallback chat app.
  • A document everyone knows about. You don't necessarily need a whole team chat app during an outage—a document could do the job. Google Docs and Microsoft Word both offer real-time editing and built-in chat tools, meaning you could use them as an improvised meeting place during an emergency. This won't scale well for large teams, but works great for smaller ones.

We've used the last approach in the past at Zapier. During an outage in 2018, we used a Quip document, complete with a chat, called Slack is down (The Official) Chat, and coordinated there. The entire document was basically a chat room.

Our improvised Quip chat room

It wasn't nearly as robust as Slack, but it didn't have to be. It was just a place for us to coordinate on a few crucial questions until Slack was back online. For that, it worked.

Use alternative channels to keep people informed

It would be nice if you could set a plan now and rely on everyone to remember it, but that's probably not realistic. So it's a good idea to have some other way to reach out to everyone and let them know what's going on.

There should be one person who's responsible for informing everyone where to gather during an outage. This could be the CEO, it could be HR—it doesn't matter, so long as someone knows it's their job. That person can inform everyone where to meet, using some form of communication that's still working. A few ideas for that:

  • Email. Tools like Slack may have replaced email for internal communication at your company, but email still works when those tools are down. Message everyone with a link to your alternative meeting place.
  • Phone numbers. Your employee directory probably has everyone's phone number, so you can reach people who for whatever reason don't receive your email. That way, if your team chat app and email service is down, you're not completely out of luck—you can always text or call people.
  • Informal networks. I'm, like, actual friends with some of my coworkers (I think). We message each other outside work hours using tools like Signal, texting, or Twitter DMs. There are probably similar relationships going on at your company, which can prove useful if you can't reach a particular team member. Ask if anyone on the team knows how to reach them—there's a good chance someone does.

This should be more than enough to reach everyone during an extended outage.

Have a backup tool for meetings

In April, Zoom stopped working right before our weekly all-hands meeting, which is typically attended by about 300 employees. You might think the meeting would be canceled or rescheduled, but we actually pulled it off without much hassle. The secret: we had a backup video app.

In our case, that app was Google Meet, which we have access to because we're G Suite customers. All we had to do was make a meeting link and share it over Slack. The meeting more-or-less continued as normal from there.

Our improvised Google Meet all hands

It's worth reviewing your software bundles, seeing if you have a video conferencing app that could serve as a backup, particularly for larger meetings. If you don't, check out our list of the best video conferencing apps—Google Meet, for example, offers free meetings for up to 100 people, which should cover most temporary use cases. A few other options include:

  • Discord. This app is free, works surprisingly well for businesses, and doesn't limit the number of people that can join a voice channel. Presenters can use the streaming option to show slides and the like, making this a pretty good fallback meeting option.
  • The video calls in your team chat app. Slack's video option is great for a quick one-on-one, and Microsoft Teams' video conferencing is quite robust, so use what you have if your preferred tool isn't up and running.
  • Actual phone calls. I know: old school. But video isn't required for every conversation, and phone calls work even when your internet connection doesn't. This is a great option for one-on-one meetings.

Or maybe just get some work done instead

Of course, there's no rule that says you have to talk to your coworkers every five minutes. Maybe you should see any kind of outage as a chance to focus, without interruption. I sometimes block Slack entirely for this exact reason.

So consider ignoring the outage and working on something you don't need your team for. Everyone will still be there when the outages are over. At least, that's what people tell me.



from The Zapier Blog https://ift.tt/2RbdVo1

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